December 9, 2020

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7 min read

Opinions expressed by Entrepreneur contributors are their own.


The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes millions, are spent retaining existing customers, attracting and retaining new customers and possibly taking a few customers from competitors. Many retailers use traditional methods of paid advertisement and social media to ensure that they reach their target goals. These same retailers, however, forget to use a more cost-effective marketing strategy: visual merchandising. 

Visual Merchandising is the marketing concept that can push a retailer’s overall efforts over the top, helping business owners attract more customers who will engage with their brand, while turning first-time shoppers into raving fans. And here are three main ways in which small retailers can use visual merchandising to ensure a successful and profitable holiday season.

Related: 5 ECommerce

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Chiapas, Campeche and Veracruz, states today with a green traffic light, must start face-to-face classes from January 2021, at the decision of their local authorities.

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4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


The Head of the Ministry of Public Education (SEP), Esteban Moctezuma Barragán, announced this Tuesday that, voluntarily, the states that are on a yellow light will be able to return to face-to-face activities in schools in January 2021 through the Community Centers of Learning (CCA) .

During the Fifty-First Ordinary Plenary Meeting of the National Council of Educational Authorities (CONAEDU), Moctezuma Barragán affirmed that these Centers do not represent the regular reopening of schools, and will be installed on a voluntary basis, which will guarantee a gradual

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Listed companies made open offers worth close to Rs 9,000 crore to public shareholders in the first seven months of the current fiscal, a drop of 39 per cent from the year-ago period.


According to Sebi’s latest monthly report, a total of 30 open offers for shares worth Rs 8,973 crore were made by the companies during the April-October this financial year (2020-21).



In comparison, 40 offers, amounting to Rs 14,603 crore, were made in the same period preceding fiscal.


Under the Sebi regulations, pursuant to the substantial acquisition of shares or change in control in a listed firm, an acquirer has to make an offer to the public shareholders, known as open offers, to give them a fair opportunity to exit the company.


The open offers are made with the objective of change in control of

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