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The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes millions, are spent retaining existing customers, attracting and retaining new customers and possibly taking a few customers from competitors. Many retailers use traditional methods of paid advertisement and social media to ensure that they reach their target goals. These same retailers, however, forget to use a more cost-effective marketing strategy: visual merchandising.
Visual Merchandising is the marketing concept that can push a retailer’s overall efforts over the top, helping business owners attract more customers who will engage with their brand, while turning first-time shoppers into raving fans. And here are three main ways in which small retailers can use visual merchandising to ensure a successful and profitable holiday season.
Related: 5 ECommerce