December 10, 2020

Think of your strategy as a machine that’s made up of different small parts all working toward one goal.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Figuring out a strategy that improves social media engagement and conversion rates — and aligns with goals — is a common challenge for marketers. There are many solutions for improving social metrics and business ROI, but no part of a digital-marketing plan works in isolation, and social media engagement and conversion rates are a perfect example. Despite being on different levels of the marketing funnel, they can improve simultaneously. Here are six steps you can follow to make that happen.

Step 1: Increase your social proof

Social proof, coined by , is a psychological concept in which individuals tend to mimic others’ actions when faced with an ambiguous situation. According to PwC’s Global

In the late 1990s, Deryl McKissack visited a high school in Washington, DC, to speak to the student body about her career. At the start of that decade, she had founded her architecture, engineering, and construction management firm in the U.S. capital, inspired by her family’s 115-year-old business. When she walked into one of the school’s restrooms after her talk, McKissack was struck by its deteriorated state. She thought about the young women walking through those doors every day and the effect these conditions could have on their self-confidence — and she realized her purpose as a leader was to improve lives through building and design.

Today, as president and CEO, McKissack sits at the helm of a

To ensure seamless digital connectivity at affordable rates, the Union government on Wednesday approved a proposal to set up public Wi-Fi networks across the country, which will be called PM Wi-Fi Access Network Interface, or PM-WANI.

“The Cabinet has taken a decision to launch PM Wi-Fi Access Network Interface to unleash a massive network in the country. Public data centres will be opened in the country. There will be no licence, fee or registration for it,” Information Technology & Telecom Minister Ravi Shankar Prasad told reporters on Wednesday.

The networks will be set up through public data offices (PDOs) that will establish, maintain, and operate WANI-compliant Wi-Fi Access Points, a government release said. Public data office aggregators (PDOAs) will look after authorisation work and accounting of PDOs. App providers will also be part of this ecosystem, and will help in registering

There seems to be no stopping the market bulls. The benchmark on Wednesday topped the 46,000 mark amid relentless buying by foreign portfolio investors (FPIs). Gaining for a seventh consecutive session, the gauge for the performance of the country’s leading 30 stocks rose 1.1 per cent, or 495 points, to end at 46,103.

The index added 136 points, or 1 per cent, to close at 13,529. Both the indices have logged record highs in 14 of the last 21 trading sessions and are up 4.4 per cent in December, extending the last month’s 11.5 per cent gain.

The sharp surge comes on the back of record inflows by overseas investors. After pumping in $8.1 billion in November, FPIs have bought shares worth over $2 billion in just five sessions of this month.

On Wednesday, they bought shares worth Rs 3,560