10 min read
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When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s clear how ludicrous those theories were, but there is still a tremendous amount of misinformation about social media.
A lot of people have over- or under-inflated expectations of the results they should anticipate, how much work goes into it and how they should best utilize it. That misinformation hurts them, either directly by doing the wrong things and hurting their brand, or indirectly, by wasting time and money on ineffective strategies and tactics.
I want to help you avoid those costly and time-consuming mistakes so you can build the business