December 12, 2020


10 min read

Opinions expressed by Entrepreneur contributors are their own.


When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a thing, most people said the same about that. Today, it’s clear how ludicrous those theories were, but there is still a tremendous amount of misinformation about social media. 

A lot of people have over- or under-inflated expectations of the results they should anticipate, how much work goes into it and how they should best utilize it. That misinformation hurts them, either directly by doing the wrong things and hurting their , or indirectly, by wasting time and money on ineffective strategies and tactics.

I want to help you avoid those costly and time-consuming mistakes so you can build the business

A persistent narrative has grown up over the years about why so many change efforts fail — or at least why they are harder than they need to be. It goes like this: A heroic leader is trying valiantly to change the organization, but he’s meeting with resistance. It comes from the layer of “permafrost” — aka long-serving middle managers. These managers are vital to the success of the change effort because they have to translate the new strategy into work streams and projects. But they’re not working fast enough or getting enough done.

Is this narrative true? Given the high rate and frequency of change failure in organizations, can all of it be blamed on lazy managers freezing up their organizations?

My latest research suggests there’s a different story — one in which the roles are reversed. When change efforts are failing, I lay the blame not on lazy


The government has prepared a five-phase road map to ease the regulatory and compliance burden faced by companies, and has identified at least eight sectors, including retail, hospitality, entertainment, cement, leather, and food processing, which have to comply with hundreds of legislative and regulatory requirements at present.


In the first phase, most of the outdated regulations in the state and central Acts will be removed. Further, compliances with regard to annual inspections, licence renewal, and storage of multiple data will be eased.



To make it effective, the Department for Promotion for Industry and Internal Trade (DPIIT) is coordinating and working with various states, ministries and departments and has identified processes and permissions, especially ones that require periodic compliances and renewals.


“It is true that there are very cumbersome procedures when it comes to sectors like retail, hotels, and entertainment,


Oil rose on Friday, adding to sharp gains overnight that saw Brent top $50 for the first time since March, as the rollout of coronavirus vaccination programmes fed hopes that demand for fuel would rebound up next year.


Brent was up 30 cents or 0.6 per cent at $50.55 a barrel by 1:22 pm IST, after gaining nearly 3 per cent on Thursday. US oil was up 31 cents, or 0.7 per cent, at $47.09 a barrel, having also risen almost 3 per cent in the previous session.



The benchmarks are set for a sixth consecutive week of gains as promising vaccine trials helped quell gloom over record increases in the number of new infections and deaths around the world in the coronavirus pandemic.


Britain began inoculations this week and the United States could start vaccinations as early as