6 min read
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From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising.
The intersection between ethics and business has been a space for dispute for a long time. Ethics has always conflicted with the historical essence of business which is to make money. The reason for this is simple; Ethics has subjective definitions in different quarters.
Ethical marketing is a system where a company passes its business through tests of fairness, honesty, as well as social and cultural sensitivity before rolling it out. It is not a marketing strategy per se, but a marketing philosophy that guides all marketing efforts a business might choose to embark on.
If done right,