December 15, 2020

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6 min read

Opinions expressed by Entrepreneur contributors are their own.


From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated thumbnails to downloading software and buying products with totally misleading ads, unethical marketing is becoming a sad feature of today’s advertising.   

The intersection between ethics and business has been a space for dispute for a long time. Ethics has always conflicted with the historical essence of business which is to make money. The reason for this is simple; Ethics has subjective definitions in different quarters. 

Ethical marketing is a system where a company passes its business through tests of fairness, honesty, as well as social and cultural sensitivity before rolling it out. It is not a marketing strategy per se, but a marketing philosophy that guides all marketing efforts a business might choose to embark on. 

If done right,

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After bringing in a standard health cover, covid cover, term cover, and a standard vector borne disease health policy, now the insurance regulator has released an exposure draft for a standard personal accident insurance cover. The product will have a maximum sum assured of Rs 1 crore and a minimum of Rs 2.5 lakh. All general and standalone health insurers will have to offer it April 1, 2021 onwards.

“Beyond the range specified, insurers can offer on their own and can use the same name for the product if all terms and conditions remain the same,” Irdai said in its exposure draft.


The standard personal accident product will have a basic cover that all insurance companies have to offer. Under the base cover, 100 per cent sum assured shall be payable by the insurance company on the death of the insured person due to an injury

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4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


In less than three weeks the deadline for the definitive separation of the United Kingdom from the European Union is reached. Although the breakup became official on January 31, 2020, it was agreed that the rest of the year would be a transition period to fine-tune details regarding how their relationship would be after Brexit , especially on trade issues. However, after eleven months of unsuccessful talks, both parties decided to prolong the negotiations to avoid closing the ‘divorce’ without agreements.

In a joint statement, British Prime Minister Boris Johnson and European Commission President Ursula von der Leyen announced that they instructed their teams, meeting in Brussels, to continue talks.

“Despite the exhaustion after almost a year of negotiations, and despite the fact that the deadlines

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Oil prices rose on Monday, pushing Brent back above $50 a barrel, buoyed by hopes that a rollout of coronavirus vaccines will lift global fuel demand while a tanker explosion in Saudi Arabia jangled nerves in the market.


Brent crude futures for February rose 54 cents, or 1.1 per cent, to $50.51 a barrel by 09.50 GMT, while US West Texas Intermediate crude futures for January were up 46 cents, or 1 per cent, at $47.03 a barrel.



Prices also extended gains amid supply jitters after a shipping firm said an oil tanker was hit by an external source while discharging at Jeddah port in Saudi Arabia.


“Brent crude is supported by both financial and physical flows. The dollar is declining, the Brent crude curve is in backwardation and vaccines are being rolled out,” said SEB chief commodity analyst

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