Day: December 22, 2020


7 min read

Opinions expressed by Entrepreneur contributors are their own.


I have been a digital marketer for more than 20 years, which seems like an eternity at this point.  has always been a staple of any good digital marketing strategy, especially for (SEO), to attract free organic traffic based on the quality of the content on your page. But, when we recently started to see our SEO traffic start to decline, we asked our SEO consultant to investigate the root cause. He said it was due to a recent Google Search page redesign, moving the free organic links to the bottom of the search results page. Even more troubling was his answer on how to fix the situation.

“Start spending more money advertising with Google to get back up to the top of the page,” he said. That’s a very

USAA, an insurance company known for its devoted customer service, is a quiet giant in the industry. Based in San Antonio, USAA has a unique business model: It serves members of the military and their spouses and children, insuring their lives, homes, and autos. From its humble origins in 1922, the company has grown into one of the largest in the United States — number 94 on the Fortune 500 list, with more than 13 million members and US$207 billion in assets. Wayne Peacock, a 32-year veteran of the company, rose through the ranks to run its property and casualty insurance group. Peacock, the first CEO of USAA not to have served in the military, assumed the top

A day after the government again formally invited protesting farmers for talks to break the 24-day logjam on Delhi borders, their leaders said a decision on whether to participate in the talks would be taken in a day or two as there was nothing new in the offer.


Farmers began relay hunger strikes in all protest sites. They said they would make all toll free in Haryana on December 26 and 27 and would beat thalis when Prime Minister sits down to deliver his next Mann Ki Baat address on December 27.



Bharatiya Kisan Union leader Rakesh Tikait said the government, in its letter, mentioned that it wants to hold talks over its earlier proposal of amendments in the new farm laws. “On this issue (government’s proposal), we did not talk to them earlier. We are discussing how to respond to the letter,” Tikait


Global stocks tumbled on Monday amid panic selling as a new strain of emerging from the UK led to fresh travel restrictions, casting a cloud over the prospects of economic recovery.


The Sensex plunged 1,407 points, or 3 per cent, to end at 45,554 in its biggest fall in percentage terms since April, while the Nifty dropped 432 points, or 3.14 per cent, to end the session at 13,328. Monday’s fall saw shrink by Rs 6.6 trillion, based on the market capitalisation of all listed companies on the BSE.



The new strain of the virus forced the UK government to impose fresh lockdown in London on Sunday, which requires more than 16 million Britons to stay at home. Moreover, many countries, including the UK’s regional neighbours, suspended travel from the island nation. Experts warned that the new strain