Go from breaking even to breaking the bank.
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In-person events do amazing things for our online businesses. They cement our expert status, strengthen our relationships with clients and allow us to share our expertise (and impact the world) beyond the limits of our laptops.
Events also need to be profitable. We are, after all, building our businesses. But when we think about the costs — venue, food, swag bags — profit can seem very elusive. It’s not uncommon for entrepreneurs to simply hope that they “break even.”
Nothing can be further from the truth. You can host a profitable event — whether it’s a retreat, mastermind, conference or speaking event. It just takes a