6 min read
Opinions expressed by Entrepreneur contributors are their own.
I receive lots of requests asking to add guest posts (read: backlinks) on my website. My mailbox is filled with link requests and pitches asking for all sorts of things. This is part and parcel of running a PR agency, and I had no choice but to learn how to live with it.
What surprises me is not that people try in every possible way to get a backlink, but that they’re hoping to make this exchange in a hit-and-run fashion, without even trying to build a relationship with me.
Without even touching on the unethical side of this approach — I wouldn’t consider spamming busy website owners a particularly good approach when it comes to building links, or anything else — I’ve come to notice that this method is missing the “build a relation factor”