December 29, 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

With the dominance of , sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable — is more powerful than ever.

Even though new technology springs up every day, having an email list is still one of the to generate leads, build awareness, make sales and increase conversions. Neglect email as part of your strategy, and you’ll be missing out on a ton of potential opportunities.

In an era where big tech companies are censoring content daily, and businesses can’t do anything about it, building an email list becomes not just a marketing accessory but a necessity. Here are six compelling reasons why.

What drives you to start your business should run parallel with a strategic plan.

Grow Your Business, Not Your Inbox

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7 min read

Opinions expressed by Entrepreneur contributors are their own.

Creating a new product, service or changing the way in which business is done is a noble path that many embark on, and find more challenging than they expected. Besides financial roadblocks and struggles, there are also emotional ones. Many entrepreneurs are told by peers or friends that this is not the time to start a business, with Covid causing so much uncertainty. 

But if you are feeling deep down in your gut the desire to push forward and start a business, take into account these pros and cons and incorporate them into a plan to reach your goal.

What is driving your desire to start a business?

is on track for its longest monthly winning streak in more than a year after touching a record above $28,000 over the weekend.

The largest reached an all-time high of $28,365 on Sunday before paring some of the advance, according to a composite of prices compiled by Bloomberg. The run of outsized returns over October, November and December so far is the longest such stretch since mid-2019.

“My sense is we’re very close to a top — we could hit $30,000 though,” said Vijay Ayyar, head of business development with crypto exchange Luno in Singapore. “We should definitely see a pullback, but the magnitude is probably lesser. We might only see 10 per cent to 15 per cent drops.”

It’s been a tough year by all accounts. But for Bitcoin, 2020 has been a marvelous time.

The almost quadrupled, surpassing $20,000 for the