December 2020 (Page 2)


Equity benchmark indices Sensex and Nifty scaled fresh record highs on Tuesday, extending their bull run for the fifth straight session on the back of gains in banking and IT stocks. The Sensex settled with gains of 259.33 points, or 0.55 per cent, at a new closing high of 47,613.08.


Starting off on a bullish note, the 30-share index went on to hit its all-time intraday high of 47,714.55 before paring some gains.



Likewise, the NSE barometer Nifty ended higher by 59.40 points, or 0.43 per cent, at a fresh closing high of 13,932.60.


Intraday, the 50-share Nifty marked its all-time record at 13,967.60.


“Financials helped key Indices to close the day well into positive territory with the broader seeing demand for gas stocks. The day also witnessed up moves in names that are not usually


6 min read

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With the dominance of , sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable — is more powerful than ever.

Even though new technology springs up every day, having an email list is still one of the to generate leads, build awareness, make sales and increase conversions. Neglect email as part of your strategy, and you’ll be missing out on a ton of potential opportunities.

In an era where big tech companies are censoring content daily, and businesses can’t do anything about it, building an email list becomes not just a marketing accessory but a necessity. Here are six compelling reasons why.

What drives you to start your business should run parallel with a strategic plan.

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7 min read

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Creating a new product, service or changing the way in which business is done is a noble path that many embark on, and find more challenging than they expected. Besides financial roadblocks and struggles, there are also emotional ones. Many entrepreneurs are told by peers or friends that this is not the time to start a business, with Covid causing so much uncertainty. 

But if you are feeling deep down in your gut the desire to push forward and start a business, take into account these pros and cons and incorporate them into a plan to reach your goal.

What is driving your desire to start a business?

is on track for its longest monthly winning streak in more than a year after touching a record above $28,000 over the weekend.


The largest reached an all-time high of $28,365 on Sunday before paring some of the advance, according to a composite of prices compiled by Bloomberg. The run of outsized returns over October, November and December so far is the longest such stretch since mid-2019.


“My sense is we’re very close to a top — we could hit $30,000 though,” said Vijay Ayyar, head of business development with crypto exchange Luno in Singapore. “We should definitely see a pullback, but the magnitude is probably lesser. We might only see 10 per cent to 15 per cent drops.”

It’s been a tough year by all accounts. But for Bitcoin, 2020 has been a marvelous time.


The almost quadrupled, surpassing $20,000 for the

In this climate, every marketing tip can make or break a business. Find out more on affordable marketing tips that every startup should know.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


5 min read

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Marketing might not appear to be the most pressing thing to work on, especially when you’re in an early-stage startup, trying to build and define your product. 

Contrary to common belief, however, marketing is affordable and highly scalable. There are plenty of examples of good marketing regardless of the size of the business, whether you have a modest media budget or thousands of dollars to spend. Marketing in the early stages of a startup has many proven benefits, including that by the time you have a substantial marketing budget,


A section of the traders has strongly objected to the use of bicholoya (middlemen) in reference to the farmers agitations by several political parties including by senior leaders of the ruling BJP. They said bicholoya is a derogatory term for the traders of this country, which has generated lot of resentment in the trading community.


The traders said after the new laws there was a danger of increasing monopoly in agriculture which would impact the livelihood of millions of small traders.



“Traders of the country who spend their life in maintaining the supply chain against heavy odds and collecting revenue for the government without any remuneration should not be insulted in this most casual manner,” the Confederation of All India Traders (CAIT) said.


In a separate letter to BJP President JP Nadda on Sunday, the has criticised