January 2021

The 7 Steps to Managing Your Ad Agency

7 min read

Opinions expressed by Entrepreneur contributors are their own.

You’ve selected the right advertising agency for your company. Great! Now what? 

Managing an advertising agency is not as simple as hitting “autopilot,” crossing your fingers and hoping they get it right. You will need watchful eyes along the way, helping to keep your agency on the desired track. Here’s how to make sure the agency is giving you what you need.

1. Set the business goals

Everything starts with the business goals. Your agency needs to be perfectly clear on the budget and what you define as success from the campaign. Sometimes that is upper funnel targets, such as growing your overall brand-awareness metrics. But, more often than not, it is lower funnel targets, such as hitting a desired revenue level and matching return on ad spend (ROAS) or customer acquisition cost (CAC). It is

Exploring indexing annuity rates to inflation or G-secs: Irdai Chairman

The Regulatory and Development Authority (Irdai) of India is exploring the possibility of indexing annuity rates to government securities or the rate so that they reflect the cost of living of consumers. Essentially, there may be a change to floating rates for annuity products from the fixed rate regime, which generally gives lower returns to customers.

Subash Chandar Khuntia, chairman, said, “We are actively looking into this because we feel if the annuity rate is indexed to something which reflects the cost of living, it will be good for both the insurers and the policyholders”.

“So, we are exploring the possibility of indexing the annuity rates with Gsec or rate”, Khuntia said.

A group has been constituted to look into this issue and once they submit the report, the regulator will think of introducing such

BSE becomes first exchange to execute deliveries of Gold mini contracts

The has become the country’s first exchange to complete deliveries of Gold mini contracts under BSE-BIS India Good Delivery Standard on its commodity derivatives platform on January 29, 2021.

Even though the had launched India’s first ‘options in goods’ contracts on gold mini and silver kg based on spot prices in June 2020, these contracts were delivered using serial-numbered gold bars approved by the London Bullion Market Association (LBMA). The Gold mini ‘options in goods’ contracts delivered on Saturday were delivered based on BSE-BIS India Good Delivery Standards in alignment with “Make in India” and “Atmanirbhar Bharat” initiatives.

Commenting on this milestone, Sameer Patil, Chief Business Officer, BSE, said, “The deliveries and acceptance of Indian refined gold in all gold contracts will encourage greater involvement by domestic market players and widen the array of acceptable gold for delivery

Every Business Needs Positive Online Reviews. Here’s How to Find Them.

7 min read

Opinions expressed by Entrepreneur contributors are their own.

More and more, consumers and corporations are viewing before they make a purchase. If you are not actively seeking positive reviews, you are missing the boat, (even if your happens to sell boats).

Never lack feedback

According to Trustpilot, 90{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of people will check an online review before making a decision. Nearly 50{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942} of consumers consider positive reviews as one of their top 3  decision factors.

A business professor once me: “There is no such thing as negative feedback.” After years in the corporate world, I realized that feedback itself might be negative—but to the recipient, it doesn’t matter.  If someone takes the time to leave a comment, good or bad, it is precious information.

Related: Learn the HR Skills You Need When Your Business Grows

Many businesses believe that simply informing

Supporting employees working from home

In mid-December, a light appeared at the end of a long, dark tunnel when the U.S. Food and Drug Administration issued emergency authorizations for the Pfizer-BioNTech and Moderna COVID-19 vaccines. A month later, that light wavered as the death toll in the U.S. reached 400,000 — having reached 300,000 just five weeks earlier — and the outgoing director of the Centers for Disease Control and Prevention warned that the worst of the pandemic was yet to come. As Yogi Berra once said, “It ain’t over till it’s over.”

Even as millions of people are getting vaccinated, many employees won’t be returning to the workplace for months to come. Instead, they will continue to work from home with all the distractions, stresses, and fears that they have experienced over the past year. This is not an insignificant problem: 25 percent of respondents to a PwC Workforce Pulse Survey conducted between January

Bumpy ride: Automakers hit reverse gear, BSE Telecom index down 2.9{bce2ac57dae147ae13b811f47f24d80c66c6ab504b39dda4a9b6e8ac93725942}

were among the top losers on the bourses on Friday.

The BSE Auto Index declined 2.95 per cent on Friday, and was the biggest sectoral loser with the exception of telecom operators.

The BSE Telecom index was down 2.97 per cent.

In comparison, the benchmark Sensex closed the session with losses of 1.26 per cent. This was the worst show by the auto index in the last three months.

Friday’s sharp correction breaks the momentum in the auto index, which had been one of the rally leaders since the March 2020 lows.

The auto index has more than doubled since March 23, 2020, against a 78 per cent rally in the Sensex during the period.

The country’s largest carmaker Maruti Suzuki was, however, the biggest index loser and saw a 5 per cent decline in