January 3, 2021

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Developing your brand identity is far more than just a logo.

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A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s what the brand says, how it is visually represented with images and design, and what the brand intends customers to feel when they interact with its products. Essentially, a brand identity is the physicality and personality of your business.

A brand identity is important for a few reasons. It’s a template for your promotional assets, which means everything your customers are going to see from the logo on your business’s social profile to the product description copy on your e-commerce

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The government on Thursday kept the interest rates on small savings schemes, including PPF and NSC, unchanged for the January-March quarter amid moderating bank deposit rates.


Public Provident Fund (PPF) and National Savings Certificate (NSC) will continue to carry an annual interest rate of 7.1 per cent and 6.8 per cent, respectively.



Interest rates for small savings schemes are notified by the Finance Ministry on a quarterly basis.


“The rates of interest on various small savings schemes for the fourth quarter of 2020-21 ending on March 31 shall remain unchanged from those notified for the third quarter (October 1-December 31, 2020)”, the Finance Ministry said in a notification.


Accordingly, the interest rate for the five-year Senior Citizens Savings Scheme has been retained at 7.4 per cent. The interest on the senior citizens’ scheme is paid quarterly. Interest

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As many as 6.03 crore GST e-invoices were generated in December 2020, higher than 5.89 crore in November, according to an official release.


The government had made it mandatory for businesses with turnover of over Rs 500 crore to generate electronic invoice or e-invoice for B2B transactions, from October 1, 2020.



In a statement, the IT ministry on Saturday said that GST e-invoice system, “the game changer in the GST system”, has completed journey of three months and facilitated smooth transition of the tax payers to the new platform.


It has enabled more than 37,000 taxpayers to generate more than 16.80 crore invoice reference numbers (IRNs) during the last three months from the NIC developed e-invoice system.


“Starting with with 495 lakh (4.95 crore) during October 2020, generation of e-invoice has increased to 589 lakh (5.89 crore)

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Bitcoin, the world’s largest cryptocurrency, topped $30,000 for the first time, just weeks after passing another major milestone.


The currency gained almost 6% on Saturday to reach nearly $31,000, before slipping back to about $30,800 as of 1:15 p.m. in London. It advanced almost 50% in December, when it breached $20,000 for the first time.



The latest gains top an eye-popping rally for the controversial digital asset in 2020, which rebounded sharply after a severe crash in March that saw it lose 25% amid the coronavirus pandemic.


Bitcoin has increasingly been “embraced in more global investment portfolios as holders expand beyond tech geeks and speculators,” Bloomberg Intelligence commodity strategist Mike McGlone wrote in a note last month. Proponents have seized on the narrative that the coin could act as a store of wealth amid supposed rampant central-bank money printing,

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