January 7, 2021

5 min read

Opinions expressed by Entrepreneur contributors are their own.

There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s building a healthy bottom line. Profit isn’t the only priority, of course, but it’s a major focus. Staying profitable means staying in , and that usually means marketing

Yet with all that’s changing around you daily, how can you as a small-business owner maximize your company’s marketing efforts while addressing shifting consumer expectations, economic downturns and startups, and different buyer behavior? 

Related: Why You’re Hurting Your Bottom Line If You Only Care About the Bottom Line

Content marketing remains one of the most effective ways to achieve your marketing goals. Succeeding at content marketing in this new economic environment means thinking creatively about content, how you create it,

The department on Wednesday said it has issued refunds worth over Rs 1.64 lakh crore to over 1.41 crore taxpayers so far this fiscal.

This includes Personal (PIT) refunds amounting to Rs 53,070 crore and corporate refunds of over Rs 1.10 lakh crore during this period.

“CBDT issues refunds of over Rs. 1,64,016 crore to more than 1.41 crore taxpayers between 1st April,2020 to 04th January,2021.refunds of Rs. 53,070 crore have been issued in 1,38,85,044 cases & corporate of Rs. 1,10,946 crore have been issued in 2,06,847cases,” the Income Tax department tweeted.

The Department on Tuesday had said that over 5 crore income tax returns (ITRs) for fiscal year 2019-20 have been filed till January 4.

The government has extended the ITR filing deadline for individuals till

India will hold from March 1, after a gap of more than four years, offering 2,251.25 megahertz worth Rs 3.92 trillion, according to a notice issued by the (DoT).

Spectrum will be offered in seven frequency bands — 700 MHz, 800 MHz, 900 MHz, 1800 MHz, 2100 MHz, 2300 MHz, and 2500 MHz. The spectrum bands from 3,300 MHz to 3,600 MHz, which are the 5G airwave bands, have been kept aside.

The DoT has fixed January 12 for the pre-bid conference and January 28 as the last date for seeking clarifications on its notice.

The industry had been pitching for the 4G auctions, which was last held four years ago, as some licences in the bands were expiring in 2021. The auction was approved by the Union Cabinet on December 16.

Snapping its 10-session rising streak, equity benchmark Sensex tumbled 264 points on Wednesday as investors booked profits in Reliance Industries, as well as IT, finance and FMCG stocks amid mixed global cues.

However, a recovering rupee and sustained foreign fund inflows restricted the fall, traders said.

After touching its record intra-day high of 48,616.66 in early trade, the 30-share BSE index pared all gains to end 263.72 points or 0.54 per cent lower at 48,174.06.

Similarly, the broader NSE Nifty fell 53.25 points or 0.38 per cent to 14,146.25. It touched a record peak of 14,244.15 during the day.

ITC was the top laggard in the Sensex pack, shedding 2.86 per cent, followed by Reliance Industries, Bajaj Finance, Axis Bank, HCL Tech and HUL. On the other hand, PowerGrid, Bharti Airtel, ONGC, UltraTech Cement and ICICI Bank were among the