The new reinterpretation will include the company logo, uniforms, restaurants and food packaging.
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Fast food brand Burger King announced Thursday that it will redesign its brand for the first time in 20 years to reflect its removal of conservatives. This new reinterpretation will include the company logo, uniforms, restaurants and food packaging.
According to Reuters, Fernando Machado, global marketing director for Restaurant Brands International, owner of Burger King, said that “updating our visual identity would help signal to our consumers that this is a brand that is evolving.”
Image: Burger King
The new logo includes a more rounded font that evokes its famous hamburgers