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It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails. According to the DMA, B2B newsletters have an average open rate of 20.6 percent, which is 1.8 percent lower than B2C emails.
On the other hand, it’s fascinating to look at these stats:
When it comes to ROI, email reigns supreme in both B2B and B2C industries: the average return is $42 for every $1 spent. Nonetheless, B2B newsletters can be a challenge for many companies. What kind of content should you send? How often? Should you try to sell through your newsletter?
Let’s answer these questions below.
Ask yourself if your email is useful
Aleksey Danchenko, co-founder and COO of marketing automation platform eSputnik, has a simple