January 12, 2021

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6 min read

Opinions expressed by Entrepreneur contributors are their own.


It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails. According to the DMA, B2B newsletters have an average open rate of 20.6 percent, which is 1.8 percent lower than B2C emails.

On the other hand, it’s fascinating to look at these stats:

When it comes to ROI, email reigns supreme in both B2B and B2C industries: the average return is $42 for every $1 spent. Nonetheless, B2B newsletters can be a challenge for many companies. What kind of content should you send? How often? Should you try to sell through your newsletter?

Let’s answer these questions below.

Ask yourself if your email is useful

Aleksey Danchenko, co-founder and COO of marketing automation platform eSputnik, has a simple

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When Prime Minister Indira Gandhi nationalized India’s banking system in 1969, more than 80 percent of the country’s bank assets were brought under government control. With liberalization in the early 1990s, the balance began to shift, and today private banks claim about 35 percent of the market — a figure that is poised to grow in coming years. At the center of this activity is Uday Kotak, CEO of India’s second-most-valued bank by market capitalization, Kotak Mahindra.

Kotak, whose early plans to play professional cricket were derailed by injury, founded a one-man financing and bill-discounting business in 1985 with a small loan from family and friends. He would eventually expand the business to include automobile financing, investment banking,

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Opinions expressed by Entrepreneur contributors are their own.


At times that can never be predicted, leaders are required to lead those they serve through challenges and crises. If there is one thing Covid-19 has taught us, it is that we are not in control of everything and the greatest of leaders are those who can provide hope, direction and a push forward.

The future is unclear and unpredictable, but our present is tumultuous, chaotic and even life-threatening. How do leaders lead in such times?

Sir Ernest Shackleton provides a great example. From 1914 to 1916, Shackleton led an expedition in an attempt to become the first to walk across Antarctica alive. Before then, he had been part of two expeditions, which both failed. This attempt, however, turned out to be both Shackleton’s greatest failure and his greatest achievement. Before even getting to the coast,

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Bitcoin plunged more than 19 per cent to a one-week low on Monday, putting the cryptocurrency on track for its biggest one-day drop since March as its recent red-hot rally hit the buffers.


Bitcoin and other digital coins tanked on Monday, wiping some $200 billion off the cryptocurrency market.



Bitcoin slumped $30,699, its lowest since January 5, after extending earlier losses in Asian trading hours and was last down 15 per cent at $32,675.


If sustained, the one-day drop would be the biggest since Covid-19 caused chaos in financial markets in March.


The falls reflect a wider dollar bounce against major fiat currencies as the prospect of higher US interest rates tempers popular bets against the dollar.


Second-biggest cryptocurrency ethereum which often moves in tandem with bitcoin, fell as much as 23 per cent to a one-week low of $985.

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