January 13, 2021

5 min read

Opinions expressed by Entrepreneur contributors are their own.

If your company achieved one million social media impressions, was featured twice in “The ,” and earned a new celebrity endorsement last month, you might think your campaign was a tremendous success.

However, if your marketing goals aren’t linked to your overall , all of these numbers are actually more about vanity and less about growth. They sound good, but ring hollow in terms of forwarding your ’s goals and priorities. Your marketing department will best support business when working in concert with the company’s leadership team and business objectives. Still, when the two remain siloed, even the flashiest figures won’t support your company’s goals.

For instance, if your aim is to expand from $100 million to $1 billion in annual revenue, a process that engages

When Fortune magazine named Elon Musk as the 2020 Businessperson of the Year, its CEO, Alan Murray, announced the news with palpable distaste: “I have never been a Musk fanboy; he is a mix of some of the worst characteristics of today’s leaders — more messianic than Adam Neumann, as allergic to rules and governance as Travis Kalanick, nearly as narcissistic as Donald Trump.” So why honor Musk? He has been extraordinarily successful at turning bold visions into successful companies. As a result, Tesla’s stock is up more than 1,000 percent since the summer of 2019, making its CEO and largest shareholder, with a nearly 20 percent stake, the second richest person in the world.

Musk is the latest in a long line of celebrated leaders who aren’t exactly paragons of good behavior. Steve Jobs was another notable example. In his acclaimed biography of Jobs, Walter Isaacson documented his subject’s

Key points

Covid-19 had significant impact on the demand, revenues and bottomlines of power utilities. Firms are pulling all the traditional downturn levers, such as reductions in capital expenditures and cash conservation.

The generation capacity expanded (around 7% growth over past 5 years) ahead of demand (around 4%), which places it well to meet the emerging needs of recently connected households and electrification of transport.

Renewable generation grew in share from 6% to 11% in the past 5 years making a credible and continued progress towards our climate change commitments.

The prices of short-term power traded on the power-exchanges remained steady over a moderate range (12%) during the year.

Industry ask

Rationalisation of tariff to correct the skewed tariff vs cost structure of downstream distribution utilities, and optimisation of cross subsidy trajectory to create competitiveness in industries

Promote investments and turnaround of ailing distribution sector

The benchmark index on Tuesday reached another milestone in its journey to scale fresh peaks. The index price-to-earnings (P/E) multiple reached an all-time high of 40x on Tuesday when it made an intra-day high of 14,590.65. The index closed the day with a P/E multiple of 39.9 and earnings per share (EPS, or earnings per unit of the index) of Rs 364.6.

This is first time in 25 years that a benchmark equity index in India is trading at a P/E multiple of 40x or higher. The BSE Sensex had last traded at 40x or higher in October 1994. The Sensex valuation had peaked at a P/E multiple of 57.4x in April 1992 at the height of the Harshad Mehta-led rally on the bourses. It is currently trading at a P/E multiple of around 35x — the highest in 25 years.