January 15, 2021

By:
On:

Read this before beginning any online promotional campaigns.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If you don’t optimize each part of your ad with the conversion goal in mind? You’re at the risk of losing prospects.

Here’s what every company must consider when making sure the ad does what it’s supposed to do…

Focus on ROI

The most common mistake people make with their campaign is focusing on the visible appeal of their ad rather than the results. While your idea 

…

By:
On:

As a senior leader, you have been asked to be a sponsor for a high-potential employee your company is seeking to develop and retain as part of its diversity-and-inclusion efforts. You agree, because you believe retaining underrepresented talent is important. And you are always willing to help young talent succeed, anyway; it’s the fun part of your job. You probably already sponsor a few people, but being assigned someone to sponsor is different. You may know the employee’s reputation, but you don’t know anything regarding his or her real strengths and limitations or ambitions.

Let’s say the sponsored employee is two levels below you. She reports to one of your peers in another area of the business. At your first meeting, she’d asked about the company’s China strategy, which is your area of expertise, and then about how she should deal with a direct report who isn’t pulling his weight

…

By:
On:

Sri Lanka’s President Gotabaya Rajapaksa on Wednesday announced the revival of an Indian and Japanese investment project to develop a deep-sea terminal in Colombo harbour, next to a controversial $500-million Chinese-run container jetty.


A tripartite deal by Sri Lanka’s previous government had been on hold amid trade union resistance, but Rajapaksa said the East Container Terminal (ECT) would proceed. Approval came after reviewing “regional geo-political concerns,” Rajapaksa’s office said, a reference to India’s suspicion of China’s role at the same port.



The terminal will be developed with 51 percent ownership by Sri Lanka’s government and the remaining 49 percent as an investment by Adani Group and other stakeholders including Japan, officials said.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the

…

By:
On:


The market capitalisation (m-cap) of TCS on Thursday topped the Rs 12-trillion-mark for the first time.


Shares of the Tata group flagship closed at a record high of Rs 3,250.15, up 2.9 per cent, valuing the company at Rs 12.02 trillion.


TCS is India’s second-most valuable firm after Reliance Industries (RIL), which has an m-cap of nearly Rs 12.9 trillion (including m-cap of partly-paid up shares).


The IT services firm staged a solid comeback in Q2, and growth momentum continued in Q3 as the firm beat Street estimates on all key parameters such as revenue, margin and profits.


Investors are cheering the stock after it signalled a return to the double-digit growth trajectory in the next financial year, on the back of a ramp-up in large contracts and a strong order pipeline. It had last achieved double-digit growth on a

…