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Selling is the most important skill entrepreneurs are obliged to master. After all, the success of a product or service depends on your ability to sell it. Yet for selling to be truly successful, today’s entrepreneurs must be engaged as much with selling themselves as their products and services.
“Regardless of whatever product or service an entrepreneur has developed, it’s critical that entrepreneurs have a sure sense of self, and be able to sell their vision to prospective customers, partners, and/or investors,” says Geraldo Matos, assistant professor of marketing at Roger Williams University’s Mario J. Gabelli School of Business. As much as anything else, what you’re selling them is your competence, your reliability, your commitment, etc. Being able to powerfully communicate that is paramount.”