Day: January 22, 2021


7 min read

Opinions expressed by Entrepreneur contributors are their own.


As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking the entire digital customer journey, and, most importantly, the .

One thing is sure: As unpredictable as 2020 turned out, there is a proverbial light at the end of the tunnel heading into 2021. The opportunities for a completely evolved approach to marketing are, all hyperbole aside, endless. 2021 is the year of the customer.

Related: Is Your Business Catering to Its Customers Or Its Product?

According to a recent study by professional services firm PwC, 54% of U.S.

Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the future strategy of their company was more important than most. Equinor had changed its name in May 2018 from Statoil to signify that it wanted to become a more diversified energy company and take a leading role in the long-term goal of transitioning out of fossil fuels. Equinor was Norway’s biggest energy producer, and its leaders understood that the structural shifts in the market necessitated a radical shift in the business that would require more than a simple rebranding. Instead of putting together a presentation, Fjelde decided to run a “strategic beliefs” card game. His team circulated 16 statements, each describing what might become a core belief of the company. They covered everything from the direction of commodity prices to the impacts of climate change. The executives were asked to reveal one

The businesswoman Patricia Armendariz broke the news through social networks and explained her reasons for leaving the program for entrepreneurs ‘Shark Tank Mexico’.

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3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


If you are a fan of ‘Shark Tank Mexico’ , you must prepare for the change that is coming in its cast. Mexican businesswoman Patricia Armendáriz announced that she is out of the business reality show and gave her reasons.

In a video posted on Instagram , Armendariz explained that he will continue to support Mexican entrepreneurs , but he needs to leave the program to do it his way.

“Today I have the opportunity to continue supporting people, microentrepreneurs and entrepreneurs


slumped 10% to a 10-day low before paring some of its losses Thursday as traders feared tighter U.S. regulations.


The world’s most popular cryptocurrency was last down 10.6% at $31,724. It has lost about 27% of its value after touching a record $42,000 on Jan. 8.


The pullback comes amid growing concerns that is one of a number of financial market price bubbles.


Fears that U.S. President Joe Biden’s administration could attempt to regulate cryptocurrencies have also weighed on sentiment, traders said.




During a Senate hearing on Tuesday Janet Yellen, Biden’s pick to head the U.S. Treasury, expressed concerns that cryptocurrencies could be used to finance illegal activities.


“I think many are used, at least in a transactions sense, mainly for illicit financing, and I think we really need to examine ways in