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What’s on deck for influencer marketing in 2021?
From everything we’re seeing, it should be a year filled with demands for creative production and on-point strategy. Here’s what’s on our radar for the upcoming year.
1. Influencer marketing gains importance for ecommerce
Covid-19 has spurred ecommerce to record levels of use. Mega-retailers like Walmart report a 97% increase in ecommerce and this acceptance will trickle down throughout the ecommerce world.
Experts suggest the pandemic has accelerated the shift towards online shopping by about five years.
Along with traditional retail, social shopping is impacting the retail market. Gen Z shoppers enjoy browsing and shopping from social sites, and 77% of them said they respond best to advertising that shows people in real-life situations.
Influencers already excel at this and they’ll be invaluable for social shopping campaigns