January 25, 2021

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Here’s a piece of advice that could gear up any new brand for a strong start: Market it early. 

There’s absolutely no point in waiting for your brand’s day one before getting into marketing. And as my own ecommerce businesses can prove, a good pre-launch strategy is an absolute must-have if you want your brand to attract the right audience and your products to sell well without having to wait for months or years of zero to negative profits. 

A pre-launch campaign’s core purpose is to build hype and win customers even before your products become available. There are several ways to do this, but not all of them can drive enough attention or create anticipation for your new business. 

Related: 5 Things I Wish I Knew Before Starting a Dropshipping Business

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The government may in the Budget next week announce formulation of a dedicated policy for the toys sector to boost domestic manufacturing, sources said.


They said the policy will help in creating a strong ecosystem for the industry in the country and also attract startups.



The commerce and industry ministry is already taking steps to promote domestic manufacturing of toys. It has came out with a quality control order for the sector and had also increased import duty last year on toys.


Quality control order is one of the ways to stop flow of cheap sub-standard toys into the domestic market.


A source said that the country has low share in the international toys industry and India’s exports account for less than 0.5 per cent of global demand, so there are immense opportunities in this segment.

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Reflecting strong momentum, India witnessed 19 initial public offers worth USD 1.84 billion in the fourth quarter of 2020 and market sentiment remains positive in what could be a stellar 2021, according to a report.


Leading consultancy EY’s India IPO Trends Report: Q4 2020 showed that there were a total of 10 Initial Public Offers (IPOs) in the main market and 9 in the SME (Small and Medium Enterprises) segment during this period.



In the latest December quarter, there were 19 IPOs valued at USD 1.836 billion and the largest was that of Gland Pharma with an issue size of USD 869 million. There were just 11 IPOs in the year-ago period.


India ranks ninth globally in terms of the number of IPOs in 2020 with 43 IPOs raising USD 4.09 billion, as per the report.


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