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Here’s a piece of advice that could gear up any new brand for a strong start: Market it early.
There’s absolutely no point in waiting for your brand’s day one before getting into marketing. And as my own ecommerce businesses can prove, a good pre-launch strategy is an absolute must-have if you want your brand to attract the right audience and your products to sell well without having to wait for months or years of zero to negative profits.
A pre-launch campaign’s core purpose is to build hype and win customers even before your products become available. There are several ways to do this, but not all of them can drive enough attention or create anticipation for your new business.