January 26, 2021


5 min read

Opinions expressed by Entrepreneur contributors are their own.


These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. 

But , much like the internet it runs on, is constantly evolving. Keeping up with all the new rules, strategies and best practices can be a job in itself. If you’re not in a position to hire an SEO expert, follow these expert tips to boost your position in the rankings.

1. Realize that SEO is about more than just keywords

While SEO does focus on keywords, traffic and how well your site is ranking, it’s concerned with much more than that. SEO is about creating effective funnels, sharing high-quality content and standing out among competitors.

Without a strong SEO strategy, your website will likely be


The insurance regulatory and development authority of India (Irdai) has introduced a standard individual immediate annuity product “Saral Pension”, which all have to start offering to consumers by April 1. The product has to be filed by the insurers with the regulator by the end of February.


This has been done to ensure uniformity across insurers, and to make available a product by all that will broadly meet the needs of an average customer, the regulator said.



The product will offer life annuity with 100 per cent return of purchase price. It comes with joint life annuity and a provision of 100 per cent annuity to the secondary annuitant upon death of the primary annuitant and return of the full purchase price on death of last survivor. This means the annuity will be paid to the annuitant

The Boring Company, founded by Elon Musk, was in charge of the Vegas Loop project, a large underground tunnel that will streamline tourist transport in the city.

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


This Sunday, Elon Musk visited the Vegas Loop mega tunnel , built by his drilling company The Boring Company . With this underground tunnel , the tycoon seeks to revolutionize tourist transport , as it will take people from one end of the city to the other using Tesla vehicles .

The Vegas Loop consists of two twin one-mile (1.6-kilometer) tunnels, which form a loop. It connects the Convention Center with the Las Vegas Strip , creating an


The Monday said it would first deal with issues related to objection to the e-voting process for winding up Franklin Templeton’s six mutual fund schemes and distribution of money to unitholders.


A Bench comprising Justices S A Nazeer and Sanjiv Khanna posted the matter for hearing on February 1 after one of the lawyers, appearing in the case, referred to a recent media report and sought time to file an application placing on record certain new facts.


The Bench permitted the lawyer to file application within three days and said that response to the plea be filed within three days thereafter.


“It is clarified that on the said date, we will first examine the question of objection to e-voting and disbursal of funds,” the bench said while posting the matter for hearing on February 1.


On January 18,