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These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you.
But SEO, much like the internet it runs on, is constantly evolving. Keeping up with all the new rules, strategies and best practices can be a job in itself. If you’re not in a position to hire an SEO expert, follow these expert tips to boost your position in the rankings.
1. Realize that SEO is about more than just keywords
While SEO does focus on keywords, traffic and how well your site is ranking, it’s concerned with much more than that. SEO is about creating effective customer service funnels, sharing high-quality content and standing out among competitors.
Without a strong SEO strategy, your website will likely be