The co-founder of a social impact marketing agency shares tips for leaders to be more purposeful in their business practices.
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Afdhel Aziz is the co-founder of Conspiracy of Love, a global purpose consultancy. He works with companies like Adidas, REO, Red Bull and Microsoft, helping them understand how to do more good in the world. “We do this by helping them discover their purpose, the higher-order reason they exist, and designing purpose-driven initiatives which allow them to go into the world to do some good, either through new products, new technology, new platforms or new innovation,” he says.
Speaking with Jessica Abo, Aziz shares three principles from his upcoming book, The Principles of