January 28, 2021


9 min read

Opinions expressed by Entrepreneur contributors are their own.


are a peculiar property: Prices can range from the typical X.99-dollars-a-year deals offered by registrars still available on the market and up to staggering amounts for highly wanted addresses which are typically held by entities that well-understand their value and price them accordingly.

The value of these titles derives from the commonness of their words and the reputation that such monikers, or similar ones, have acquired. The domain’s human reputation (how users perceive the title) and algorithmic reputation (how search engines value it) require time, money and hard work to acquire.

Owners of reputable names are rightly concerned about similar ones in use, due to their potential of diluting the reputation of their own brand. The availability of online options is steadily decreasing and disputes between owners of similar domain names inevitably emerge.

The


9 min read

Opinions expressed by Entrepreneur contributors are their own.


are a peculiar property: Prices can range from the typical X.99-dollars-a-year deals offered by registrars still available on the market and up to staggering amounts for highly wanted addresses which are typically held by entities that well-understand their value and price them accordingly.

The value of these titles derives from the commonness of their words and the reputation that such monikers, or similar ones, have acquired. The domain’s human reputation (how users perceive the title) and algorithmic reputation (how search engines value it) require time, money and hard work to acquire.

Owners of reputable names are rightly concerned about similar ones in use, due to their potential of diluting the reputation of their own brand. The availability of online options is steadily decreasing and disputes between owners of similar domain names inevitably emerge.

The


Hindustan Unilever (HUL), the country’s largest consumer goods company, saw its profit, revenue, and volume for the quarter ended December 31, 2020 (Q3) rise as demand improved steadily across markets. This is the first quarter since the Covid-19 lockdown last year when urban markets have shown buoyancy, analysts tracking the company said, pointing to a gradual recovery in sentiment in cities, which were most impacted by the pandemic. The stock fell 0.34 per cent to end the session at 2,390.


HUL derives 60 per cent of its sales from urban areas and the rest from rural areas. Rural demand, said HUL Chairman and Managing Director Sanjiv Mehta, remained high during the quarter, in line with the trend that has been visible since June.


HUL’s net profit rose nearly 19 per cent over the year-ago period to Rs 1,921 crore in Q3, while its revenue