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2 min read
Why? Because it wasn’t build with your audience in mind.
To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing consultant—and filmed it so you can benefit too.
Matt Doll runs American Fire Glass, which makes glass and other accessories for fireplaces, and is in the midst of a giant change. For 15 years, his business was entirely wholesale—but once Covid hit, he pivoted towards selling direct-to-consumer online. We connected him with digital marketing expert Terry Rice, who spotted some big problems