7 min read
Opinions expressed by Entrepreneur contributors are their own.
More and more, consumers and corporations are viewing online reviews before they make a purchase. If you are not actively seeking positive reviews, you are missing the boat, (even if your business happens to sell boats).
Never lack feedback
According to Trustpilot, 90% of people will check an online review before making a decision. Nearly 50% of consumers consider positive reviews as one of their top 3 decision factors.
A business professor once me: “There is no such thing as negative feedback.” After years in the corporate world, I realized that feedback itself might be negative—but to the recipient, it doesn’t matter. If someone takes the time to leave a comment, good or bad, it is precious information.
Many businesses believe that simply informing