January 31, 2021


7 min read

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You’ve selected the right advertising agency for your company. Great! Now what? 

Managing an advertising agency is not as simple as hitting “autopilot,” crossing your fingers and hoping they get it right. You will need watchful eyes along the way, helping to keep your agency on the desired track. Here’s how to make sure the agency is giving you what you need.

1. Set the business goals

Everything starts with the business goals. Your agency needs to be perfectly clear on the budget and what you define as success from the campaign. Sometimes that is upper funnel targets, such as growing your overall brand-awareness metrics. But, more often than not, it is lower funnel targets, such as hitting a desired revenue level and matching return on ad spend (ROAS) or customer acquisition cost (CAC). It is


The Regulatory and Development Authority (Irdai) of India is exploring the possibility of indexing annuity rates to government securities or the rate so that they reflect the cost of living of consumers. Essentially, there may be a change to floating rates for annuity products from the fixed rate regime, which generally gives lower returns to customers.


Subash Chandar Khuntia, chairman, said, “We are actively looking into this because we feel if the annuity rate is indexed to something which reflects the cost of living, it will be good for both the insurers and the policyholders”.



“So, we are exploring the possibility of indexing the annuity rates with Gsec or rate”, Khuntia said.


A group has been constituted to look into this issue and once they submit the report, the regulator will think of introducing such


has received over Rs 1,88,000 crore in the last three and a half years.


Alok Tandon, Infrastructure and Industrial Development Commissioner of the state said: “The kind of work done by the Chief Minister Yogi ever since he came to power in shaping up investment-friendly policies is the reason why nationally and internationally reputed companies are now willing to set up their units in the state”.



CM Yogi shaped up policies in at least a dozen departments in order to invite investments and brought at least 186 reforms into effect. As a result, 156 companies invested Rs 48,707 crore to start manufacturing which led to generation of over one lakh employment in the state.


According to Tandon, a total of 21 companies have invested around Rs 10,000 crore and, besides this, more than 30 companies invested


The has become the country’s first exchange to complete deliveries of Gold mini contracts under BSE-BIS India Good Delivery Standard on its commodity derivatives platform on January 29, 2021.


Even though the had launched India’s first ‘options in goods’ contracts on gold mini and silver kg based on spot prices in June 2020, these contracts were delivered using serial-numbered gold bars approved by the London Bullion Market Association (LBMA). The Gold mini ‘options in goods’ contracts delivered on Saturday were delivered based on BSE-BIS India Good Delivery Standards in alignment with “Make in India” and “Atmanirbhar Bharat” initiatives.



Commenting on this milestone, Sameer Patil, Chief Business Officer, BSE, said, “The deliveries and acceptance of Indian refined gold in all gold contracts will encourage greater involvement by domestic market players and widen the array of acceptable gold for delivery