7 min read
I once hosted a podcast called Pessimists Archive. It gained a large and loyal listenership and got lots of media coverage. That success helped me ignore a problem I knew about but just wished would just go away:
The show’s name was turning people off.
I first heard about it from fans. They’d share the show with friends, who would refuse to listen. “It sounds like a bummer,” the friends would say. This was bad, because the show is not a bummer! It’s a fun, optimistic show about how naysayers throughout history are proven wrong! But what could I do? The name was the name.
I am the editor in chief of Entrepreneur, and Ialways tell people that change is opportunity. But when it came time for me to change, I was afraid. I pushed it off. But recently, for reasons I’ll explain below,