Getting someone to download your app is just the start. Now you need great marketing.
Free Book Preview Ultimate Guide to Facebook Advertising
Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
3 min read
A user downloads your app. Success!
Except… why aren’t they using it?
To find out what’s wrong, we set up an unusual consulting session between an entrepreneur and a digital marketing consultant—and filmed it so you can benefit too.
Lavinia Hajji is the founder of Dance Embassy. It’s a studio that teaches dance classes, and she created a new app to help customers book classes—but the app isn’t getting the traction she hoped. We connected her with Emma Bates, the former head of global marketing at Away, who’s now the co-founder and CEO of the app-based company Diem.
Here were three fixes that Bates proposed: