February 7, 2021

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6 min read

Opinions expressed by Entrepreneur contributors are their own.


Amazon was founded in 1995 in Jeff Bezos’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the business that started as a mere bookstore turned into a multinational company, started selling almost everything, and eventually became the biggest name in the entire ecommerce industry. 

But how did Amazon go from zero to hero?

Well, there’s certainly no single answer – it’s a blend of innovation, vision, hard work, and in-depth marketing.

No matter if you’re just starting out or running a well-established company in the ecommerce space, it’s imperative to stay up to date with the latest marketing trends that are going to help you reach your targeted audience, and thrive in the marketplace. 

Ecommerce marketing strategies that you need to know about:

The rise of

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Even as the demand for health insurance in the country peaked due the ongoing pandemic, data from insurance aggregator Policybazaar.com suggests that purchase of health policies by the senior citizen category was lower than in other age categories.


According to data shared by Policybazaar.com to Business Standard, the share of policies bought by the senior citizen category in the age-group 60-80 years stands at only 15 per cent, whereas the share for the younger lot in the age bracket of 18-40 years was found to be 45 per cent. This is despite the old people being tagged as more vulnerable to the virus than the younger generation.



Furthermore, the share of health policies bought by children for their parents stands at 12.2 per cent for the April-Dec 2020 period.


To add to that, around 41 per cent of people

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The brands showing out at this year’s Super Bowl are like a line-up of Pandemic winners.


3 min read

Opinions expressed by Entrepreneur contributors are their own.


One year ago today, no one would have predicted that attendance at the 2021 Super Bowl would drop to 22,000, with actual fans surrounded by paper cutouts of fans, and players being cheered on by the prerecorded sounds of a live audience.

Due to the unforeseen challenges of Covid-19, the Big Game in 2021 will be a Super Bowl like none other. But what it lacks in live audience numbers it could make up for in new opportunities. As we have witnessed with almost every other sports tradition in these extraordinary times, the excitement of the fans will still be there.

In the week leading up to the matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs, we

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Bitcoin climbed toward $40,000 in a rally that helped the market value of digital tokens scale a new peak.


The largest cryptocurrency rose as much as 5.6% to $39,959 on Saturday, taking it closer to early January’s all-time high of almost $42,000. The value of more than 6,000 tokens tracked by CoinGecko hit about $1.23 trillion.


The jump comes after another volatile week in cryptocurrencies marked by Elon Musk’s support for Bitcoin and a record runup in Ether, the second-largest token. Billionaire Musk also posted tongue-in-cheek tweets about Dogecoin — a Shiba Inu-themed unit that began as a joke — stirring buying that drove its market capitalization past $6 billion.



The developments provide more evidence of the way the casino-like gyrations of digital coins are seeping into the mainstream. High-profile proponents of Bitcoin like Musk say it’s winning broader acceptance in

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