February 8, 2021


4 min read


What’s a without the commercials? We won’t find out in 2021, but like Coca-Cola, Ford and will sit out this year’s Big Game. 

“With Super Bowl parties either scaled way down or just canceled, it probably makes sense to sit this one out at this cost” for certain marketing categories, Brian Sheehan, a professor of advertising at Syracuse University’s SI Newhouse School of Public Communications, told Variety.

Related: Every Day in Business Should Be Treated Like Super Bowl Sunday

A 30-second spot in Super Bowl LV costs advertisers $5.5 million, and brands are rightly concerned about the optics of spending that much when the country is facing the ongoing coronavirus pandemic and racial, political and social unrest. CBS, which will air the showdown between the Kansas City Chiefs and Tampa Bay Buccaneers on Sunday, February 7, had

Finance Minister on Sunday said the country required at least 20 institutions of the size of the nation’s largest lender, State Bank of India (SBI), to be able to meet its aspirations.


Speaking about the Budget’s other proposals, Sitharaman said the idea to have a development finance institution (DFI) had internalised learnings from the IDBI episode, and added that there would be private sector play as well in the space, which will force the state-run DFI to be efficient.



She rejected the Opposition’s charge of “selling family assets” through the Budget stress on privatisation, terming it as a “lazy allegation”. “It is not what the Opposition says about selling family silver, it’s not at all,” she said, addressing a meeting of business people in Mumbai. “Family silver should be strengthened, it should be our takat (strength),” she said.


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Continuing the selling spree for the eighth consecutive month, pulled out Rs 12,980 crore from equities in January as surge in provided an opportunity to book profits.


MyWealthGrowth.com co-founder Harshad Chetanwala said investors may prefer to book profits for some more time as they witness more surge in the stock market.



However, with growth-focused Budget, improving economy and vaccination drive, the equities are one of the best asset classes to remain invested at present, he added.


Overall, withdrew a net of over Rs 56,400 crore in 2020, data available with the Securities and Exchange Board of India (Sebi) showed.


The markets, despite withdrawals from in the past few months, have continued to rise as flows from FPIs have been robust.


Foreign portfolio investors (FPIs) have put in Rs