5 min read
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It’s been a turbulent past year, and isolated consumers stuck at home because of the pandemic expect a more personalized approach. The time for experimenting with digital is over. Gone are the days when marketers just sent a “We Miss You” email to inactive email subscribers, hoping to re-engage them with a discount to increase sales. Companies should instead be looking for new ways to connect with customers through new technology, targeted digital media and predictive analytics.
Check out my three tips to reconnect with your consumers in a more meaningful way while increasing incremental revenue.
1. Invest in new technology
Companies should continue to invest in and leverage the technology from relevant small businesses to expedite innovation within their own companies. For