February 9, 2021

5 min read

Opinions expressed by Entrepreneur contributors are their own.

It’s been a turbulent past year, and isolated consumers stuck at home because of the pandemic expect a more personalized approach. The time for experimenting with digital is over. Gone are the days when marketers just sent a “We Miss You” email to inactive email subscribers, hoping to re-engage them with a discount to increase sales. Companies should instead be looking for new ways to connect with customers through , targeted and predictive analytics. 

Check out my three tips to reconnect with your consumers in a more meaningful way while increasing incremental revenue.

Related: There’s No Such Thing as Business as Usual This Holiday Season

1. Invest in new technology

Companies should continue to invest in and leverage the technology from relevant small businesses to expedite innovation within their own companies. For

A working group of the Regulatory and Development Authority of India (IRDAI) has called for the need to reintroduce index-linked products. This comes at a time when the investment markets are volatile, resulting in customers preferring guaranteed returns. This, in turn, has increased the balance sheet risk of insurers.

Hence, the working group is of the opinion that the index-linked products can be an appropriate alternative or complimentary option to the current conventional guaranteed products and unit-linked policies.

The regulator had prevented insurance firms from selling these products in 2013. Prior to that, insurers were aggressively selling such products.

It was perceived that these products had a unit-linked structure. While the risk was being borne by the policyholders, the insurers kept selling them as traditional savings plan. Most of these plans were linked to G-Secs as a benchmark.

The tycoon broke the news on his favorite social media platform.

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2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

As is common for the billionaire, he announced his upcoming projects through Twitter after two days of “being absent .” In a message on the social network, Elon Musk wrote that “It is time to tell the story of Tesla and SpaceX”, followed with “From Earth and Mars”, in addition to “Lessons learned”, in a third.

Among his millions of followers asked him if the enigmatic messages referred to him wanting to write a book, Musk wrote that he did.

Major exchanges experienced technical issues on Monday as trading volumes soared after billionaire Elon Musk’s Inc revealed it had purchased $1.5 billion of and would soon accept it as a form of payment.

The electric-vehicle company’s move marked the latest step toward mainstream acceptance of bitcoin, sending it 10% higher on expectations that other companies will soon join asset manager BlackRock Inc and payments companies Square and PayPal in backing the

San Francisco-based exchange Kraken said it had re-enabled sign-ups after temporarily disabling them earlier in the day because of heavy traffic leading to connectivity issues with its website, while peers Gemini and Binance said their systems were experiencing difficulties.

ALSO READ: Tesla makes $1.5 bn Bitcoin bet, says will take digital currency as payment

“The recent run-up far exceeded anticipated increases in demand,