February 10, 2021

It is a strategy in which the giants of the industry will donate mass advertising to small businesses to give greater visibility to their products and services.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


3 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Burger King continues with its campaign to support local businesses that have been affected by the COVID-19 pandemic and as of February 1, it joined the “Advertising Pantries” initiative, through which it will donate a percentage of its advertising spaces for small businesses during the first quarter of the year, seeking to have a presence in different communication channels, to which the majority of micro and small businesses in our country do not have access.

This initiative

In September 2020, Steve Hare, chief executive of Sage Group, became Glassdoor’s highest-rated CEO in the U.K. during the COVID-19 pandemic. The workplace review site cited the level of communication and employee engagement Hare and his management team maintained during the crisis. “It is the key for all of us, including me personally, to make sure that we’re all keeping connected,” Hare said recently.

This focus on connection also holds true for Sage Group’s relationships with its customers, the small and medium-sized businesses that buy or subscribe to its accounting and back-office management software, including systems for payroll, HR, and payments. At the start of the crisis, Sage began offering short-term payment holidays to help clients as they

The IPO will be handled by the Department of Investment and Public Asset Management, said Gupta

Topics
Life Insurance Corporation | IPO



BS Reporter  | 
New Delhi 


The pre-initial public offering (IPO) process of (LIC) is underway and the valuation exercise is likely to start soon, its Managing Director Mukesh Gupta said on Tuesday.


“The will be handled by the Department of Investment and Public Asset Management (Dipam). The transa­ctional advisors have already been appointed and the valuation by the selected actuary will start soon,” he said.



Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and


The price and volume of have surged in the domestic market in the past 15 hours after Chief Executive Officer Elon Musk’s announcement of investment in the cryptocurrency, according to Indian exchanges.


has been on fire ever since Musk announced that had bought $1.5 billion of the cryptocurrency, and that his electric-vehicle company would accept from buyers. The announcement saw the international bitcoin price cross $48,000 from below $40,000 in just two days. In India, the price has surged from around Rs 28 lakh to about Rs 35 lakh in the last couple of days; it was about Rs 22 lakh on January 27.


However, there is much more happening in the Indian crypto industry after the government announced its intention to come up with a Bill to prohibit private cryptocurrencies. Initially retail investors sold private cryptocurrencies on this