It is a strategy in which the giants of the industry will donate mass advertising to small businesses to give greater visibility to their products and services.
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Burger King continues with its campaign to support local businesses that have been affected by the COVID-19 pandemic and as of February 1, it joined the “Advertising Pantries” initiative, through which it will donate a percentage of its advertising spaces for small businesses during the first quarter of the year, seeking to have a presence in different communication channels, to which the majority of micro and small businesses in our country do not have access.