Day: February 11, 2021

Here’s why Twitter and LinkedIn are popular outlets for executives.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


5 min read

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As businesses increase their focus on digital marketing, many are turning to public relations (PR) to help boost their visibility and credibility. Of course, PR is one of the best ways to get your name out there and build thought leadership, but if you are one of the many companies considering media outreach as part of your digital marketing strategy, you can do some work ahead of time to increase your odds of success.

One element to consider as you lay the foundation for effective media outreach is social media. When a journalist gets intrigued about a business, one of the first


witnessed an outflow of Rs 9,253 crore in January, making it the seventh consecutive monthly withdrawal, primarily due to massive pullout from the newly created flexi fund category.


Also, investors pulled out Rs 33,409 crore from debt mutual funds last month after investing Rs 13,863 crore in December, data from the Association of Mutual Funds in India showed on Tuesday.



Overall, the mutual fund industry witnessed a net outflow of Rs 35,586 crore across all segments during the period under review, compared to Rs 2,968 crore inflow seen in December on investment from hybrid and other schemes.


As per the data, the outflow from equity and equity-linked open-ended schemes was at Rs 9,253 crore in January compared to Rs 10,147 crore in December.


Barring multi-cap, sectoral and dividend yield funds, all the equity schemes


15+ min read

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Last Updated on February 10 at 6 p.m.

For the average small- owner, it’s hard enough to understand how to get a piece of the latest round of Paycheck Protection Program (PPP) money, let alone how to access the Employee Retention Tax Credit (ERTC or “Credit”).

In fact, under the CARES Act (the first round of relief signed into law in March of last year), employers were not allowed to obtain both a PPP loan and claim the Credit. Thus, most small-business owners gave up on even learning about or considering the ERTC.

However, under this second round of overall coronavirus aid, business owners are able to get aid from BOTH provisions. Yes, you can tap into the PPP and claim the ERTC!

Thus, the ERTC is a critical provision in the massive


The relaxations in regulations

made by the Securities and Exchange Board of India (SEBI) to provide more leeway for companies to raise funds has a positive impact on the corporate sector, amid the COVID-19 pandemic, an official said on Wednesday.


The capital market saw companies successfully raising funds using rights issues of Rs 60,988 crore in 2020, he said.



“We have given a lot of relaxations in regulations to help companies raise capital. Bank credit is still the single largest fund-raising instrument with 50 per cent share. But it has recently moderated.


“It is hoped that the bond market will play an important role in the financing requirements,” whole time member Anant Barua said at an event organised by MCCI.


He said the issuance of corporate bonds was noteworthy and seamless with different kind of issues