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As businesses increase their focus on digital marketing, many are turning to public relations (PR) to help boost their visibility and credibility. Of course, PR is one of the best ways to get your name out there and build thought leadership, but if you are one of the many companies considering media outreach as part of your digital marketing strategy, you can do some work ahead of time to increase your odds of success.
One element to consider as you lay the foundation for effective media outreach is social media. When a journalist gets intrigued about a business, one of the first