February 12, 2021

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5 min read

Opinions expressed by Entrepreneur contributors are their own.


It’s no secret that the global health crisis has drastically impacted the publishing industry. With in-person events canceled and bookstores struggling to make sales, many authors are scrambling to find new ways to promote their books online.

Historically, book sales have risen despite economic downturns. More than ever, people are looking for information, entertainment and an affordable diversion while indoors.

While paperback revenues have been on the decline, e-book sales are rising. There is still an opportunity to generate profits, and an even larger audience awaiting when you shift your focus to digital promotions.

You don’t need to have a live release party or book signing to generate buzz for your titles. You just need consistent marketing and a little ingenuity.

Related: For the Love of Books: A Peek into the Business of Publishing

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Exporters on Thursday urged the government to provide support measures in the next foreign trade policy (FTP), being formulated by the commerce ministry, to boost the country’s outbound shipments.


Different suggestions were made by representatives of different export promotion councils during their meeting with the commerce ministry.



Gems and Jewellery Export Promotion Council (GJEPC) President Colin Shah said the government should announce a jewellery repair policy in the next FTP (2020-25) as it will help promote shipments of jewellery.


He said the policy is required as India has all the infrastructure to become a hub of the world in repair and restoration of old and damaged jewellery.


“We need this policy in the next foreign trade policy (2020-25). India has skilled man power for repair of jewellery. A friendly policy would help us in excelling in

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Bitcoin jumped to a record high after Mastercard and Bank of New York Mellon moved to make it easier for customers to use cryptocurrencies.


The largest digital asset rose as much as 7.4 per cent to $48,364, surpassing the all-time high reached Monday after Tesla announced it would hold $1.5 billion of the cryptocurrency on its balance sheet. The wider Bloomberg Galaxy Crypto Index also touched a record.



“The crypto-asset world is bursting into the realms of traditional finance at a staggering pace,” said Simon Peters, an analyst at investment platform eToro.


Mastercard singled out so-called “stablecoins,” which often peg their value to that of another asset, such as the US dollar. Mastercard has already partnered with crypto card providers such as Wirex and BitPay, but has required digital currencies to be converted into fiat before processing payments for transactions on its network.

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