5 min read
Opinions expressed by Entrepreneur contributors are their own.
It’s no secret that the global health crisis has drastically impacted the publishing industry. With in-person events canceled and bookstores struggling to make sales, many authors are scrambling to find new ways to promote their books online.
Historically, book sales have risen despite economic downturns. More than ever, people are looking for information, entertainment and an affordable diversion while indoors.
While paperback revenues have been on the decline, e-book sales are rising. There is still an opportunity to generate profits, and an even larger audience awaiting when you shift your focus to digital promotions.
You don’t need to have a live release party or book signing to generate buzz for your titles. You just need consistent marketing and a little ingenuity.