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February is par excellence the month of love. It is a fact that this holiday is a phenomenon that crosses borders (and hearts) and a great opportunity for brands to “make love” to their customers, and why not, find new loves.
However, it is very important to note that, as we move towards a period of economic reactivation in Mexico, and in the world in general, the digital context and electronic commerce become more relevant for micro and small companies as the measures of social distancing. In fact, seven out of 10 Mexican entrepreneurs believe that the country’s MSMEs will adopt more digital tools as a result of the pandemic. Faced with this situation, Mexican entrepreneurs must take