5 min read
What many people refer to as a “Hallmark” holiday has always seemed like a great opportunity for companies to roll in some extra cash. In the past, brands have spent much of their time creating Valentine’s Day campaigns geared toward couples. But with more than half of American adults identifying as single today, that may not be the best practice anymore.
Sure, the lovey dovey holiday hasn’t lost its momentum — in fact, Valentine’s Day sales reached an all-time high of $19.7 billion in 2016. Yet, that’s because it’s become a holiday that both couples and singles celebrate. Many people are buying gifts and experiences for friends, co-workers and pets rather than that special someone. So if you’re thinking romance is the best way to boost your sales, think again — it’s time to