Day: February 16, 2021


6 min read

Opinions expressed by Entrepreneur contributors are their own.


What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it? 

If you hesitated, let me tell you that this is not uncommon. You’re part of a vast group that can’t explain what their business does in a way that others understand. “Message-less-ness” is widespread. The good news is that, like other “less-ness” disorders, there’s a cure.

And what’s the cure, you ask? A healthy dose of brand story marketing.

In a world where we compete with all kinds of brands, nailing your message is critical. Having a brand story means taking your potential client on an emotional journey. It sets you apart from others and leaves a lasting impression

The agency’s earlier forecast for FY21 was 4.5 per cent. The revision was made due to a sharper-than-expected contraction of 6.1 per cent in the nominal GDP

Topics
State fiscal deficits | Ind-Ra | GDP


India Ratings (Ind-Ra) expected the aggregate of states would likely to be at 4.3 per cent of gross domestic product (GDP) for the next fiscal year compared with 4.6 per cent in the current fiscal year.


The agency’s earlier forecast for FY21 was 4.5 per cent. The revision was made due to a sharper-than-expected contraction of 6.1 per cent in the nominal



estimated the nominal to grow 14.5 per cent in FY22, and believed a gradual pick-up in revenue collections could lead to an improvement in the capital expenditure from the next fiscal year.


The share of capex in the total


Brokerage has launched a new platform to offer a portfolio of small and mid-cap stocks selected on the basis of behavioural finance and thus having higher return potential.


The new platform called Lotusdew Prestige offers a basket of stocks that uses behavioural finance and AI to identify dominant market conviction using unconventional methods like M&A analysis, earning surprises, order book wins, dividends, stock splits to spot small and mid-cap stocks, the company said in a statement.



The new basket will have 80 per cent small-cap and the rest will be mid-cap covering several high-growth sectors such as pharma, software and consumer lending, among others.


Geojit said the new platform will be part of the its existing Smartfolios platform, and follows a tie up with Lotusdew, a Sebi and American SEC regulated entity.

(Only the headline and