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What if I asked you right now what your business does? And what if I told you that you only have 30 seconds to land that perfect elevator pitch? Would you be able to do it?
If you hesitated, let me tell you that this is not uncommon. You’re part of a vast group that can’t explain what their business does in a way that others understand. “Message-less-ness” is widespread. The good news is that, like other “less-ness” disorders, there’s a cure.
And what’s the cure, you ask? A healthy dose of brand story marketing.
In a world where we compete with all kinds of brands, nailing your message is critical. Having a brand story means taking your potential client on an emotional journey. It sets you apart from others and leaves a lasting impression