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In the event you’ve talked to anyone in advertising and marketing just lately, you’ll know the way central buyer expertise is. Revolutionary corporations have refined Buyer Expertise Administration (CEM) techniques to trace nearly each buyer interplay, permitting them to measure fast-changing attitudes and opinions on a weekly and even every day foundation, and never look forward to a month-to-month report.
It’s a booming marketplace for CEM. The worldwide business was anticipated to develop from $6.5 billion in 2019 to nearly $24 Billion by 2027, based on a February 2020 report from Grandview Analysis. And the thirst for CEM suppliers has solely grown. Qualtrics — which markets a cloud-based CEM platform — debuted on the NASDAQ in late January at $30 a share, rapidly rising to $55 a share. Its market cap as of early February