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To say 2020 was a loopy 12 months could be an enormous understatement. So many small companies and entrepreneurs struggled, and it was a troublesome time for a lot of. Working a digital advertising company gave me a front-row seat to the challenges, but it surely additionally shed a really vivid gentle on the large alternatives out there to these keen to go after them. I see 5 essential shifts that companies could be smart to make no matter whether or not they’re effectively established or model new.
1. Know what your prospects worth most
We’ve bought unimaginable instruments out there to us to carry out deep market analysis and discover out precisely what our prospects like, dislike, need and don’t need. We will uncover who they observe on-line, the place they eat, what they