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The next excerpt is from Robert W. Bly’s The Content material Advertising and marketing Handbook. Purchase it now from Amazon | Barnes & Noble or click on right here to purchase it instantly from us and SAVE 60% on this e-book while you use code MARKET2021 by means of 4/3/21.
Most entrepreneurs I do know who use touchdown pages to make direct gross sales on-line give attention to conversion: getting as many guests as potential to the touchdown web page to position orders.
Different web entrepreneurs, when writing touchdown web page copy, focus not solely on conversion but additionally on search engine marketing: key phrase choice and meta tag creation that may enhance visitors by elevating the positioning’s search engine rankings.
However along with all this, savvy on-line entrepreneurs are involved with a 3rd