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You’ve got in all probability heard the saying: ‘We purchase on feelings and justify with logic.’
Harvard Enterprise Faculty professor Gerald Zaltman mentioned this notion intimately, stating that 95% of all cognition occurs within the unconscious thoughts.
However though neuroscientists have lengthy agreed that the rational thoughts performs a small function in determination making, many B2B gross sales messages nonetheless favor info, figures and logic.
Some B2B entrepreneurs emphasize the extra emotional advantages of their services or products, akin to saving time or avoiding stress. Nonetheless, these ways typically fail to resonate with consumers on a deep, emotional degree that elicits a response, akin to a way of accomplishment, emotions of safety and even nostalgia.
So, how can we faucet into folks’s feelings to extend conversion charges? How can we resonate so strongly with our