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Some of the widespread challenges I see shoppers wrestling with — from solopreneurs to established companies — is find out how to construction and handle a number of manufacturers. The tendency is to leap straight to emblem growth for a brand new concept or innovation to change into a brand new model. The issue with this method is that it takes funding, assets and time to construct that industrial identification. Often it’s not till effectively after launch that these challenges begin to current themselves clearly, impacting the efficiency not solely of the brand new model, however your complete enterprise. Right here’s the excellent news, although; not all innovation must take the type of a brand new identification, and sometimes, a number of ones aren’t even the reply. The answer is usually a lot easier than