7 min learn
Opinions expressed by Entrepreneur contributors are their very own.
Are you trying to rent an professional content material marketer, however struggling to kind by means of the plenty of entrepreneurs who say they’ve the writing chops? You’re not alone.
“Everybody — and I imply EVERYONE — thinks they’re a author,” says Rebecca Reynoso, senior editor at G2.
A whole lot of entrepreneurs are writers, however there’s a huge distinction between an ideal copywriter and an ideal content material marketer –– and it’s one which isn’t mentioned as usually accurately.
Copywriting is what you see incomes folks large following on LinkedIn and Twitter –– and it is even what’s most frequently featured in advertising and marketing instructional collection. As an illustration, within the standard publication Harry’s Advertising Examples, you’ll see a number of rewritten web site headlines claiming to assist improve conversion. And so