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2020 solid many unprecedented obstacles for companies. From the mass exodus of in-office work due to the Covid-19 pandemic to quantum shifts in client shopping for conduct, we noticed many companies struggling to remain afloat whereas managing a principally distant workforce.
Different companies, nonetheless, skilled progress. Firms within the SaaS, advertising and healthcare sectors discovered their companies in excessive demand, inspiring a large surge in site visitors and income.
However there was a hidden draw back to this speedy growth. Sudden progress also can breed complacency. So whereas 2020 was a profitable yr for a lot of, neglecting to have the precise future-oriented programs in place may imply a painful downturn in 2021.
Right here’s why you must by no means grow to be complacent together with your advertising — and tips on how to