July 4, 2021


4 min learn

Opinions expressed by Entrepreneur contributors are their very own.


In recent times, the phrase authenticity has turn into the good marketer’s method to constructing buyer loyalty, and with good cause.

The reality is — persons are fed up with firms churning out completely polished model photos, well-crafted press releases, and company statements that sound like a publicist wrote them. They’re bored with some companies turning a blind eye to the truth of their enterprise (poisonous workplaces, unfair wages, and poor working situations for manufacturing unit employees), or for that matter, mendacity about all of it.

In actuality, clients have turn into savvier, sassier, and extra vocal about what they anticipate (and sometimes demand) from manufacturers nowadays. That is one of many compelling explanation why good manufacturers are main with authenticity, moderately than counting on it as a final resort.

As Jeff Bezos, the Founding



Trade associations have requested the federal government for an extension of the July 6 deadline for sending in feedback on draft guidelines for e-commerce gamers, in accordance with sources.


In a session between {industry} associations and Division of Shopper Affairs, {industry} representatives sought extension past the July 6 deadline.





In keeping with sources, some representatives have been of the view that the proposed tips won’t assist shoppers, and that lack of parity between on-line and offline sellers will damage curiosity of shoppers and micro, small and medium enterprises (MSMEs).


Ban on fraudulent flash gross sales, mis-selling and appointment of chief compliance officer/grievance redressal officer are amongst key amendments proposed to the Shopper Safety (E-Commerce) Guidelines, 2020, on which the federal government has sought public feedback by July 6.


Amongst different amendments, the federal government



India’s $442 billion asset administration business is lastly having to reckon with the passive investing juggernaut.


After a long time of sluggish development, the variety of accounts invested in index-tracking or exchange-traded funds greater than doubled to five.6 million within the yr to April. Passive merchandise now account for practically 1 / 4 of fairness belongings beneath administration versus about 16% two years in the past, information from the Affiliation of Mutual Funds in India present. That compares to greater than 50% within the U.S.


The foundations for the growth have been laid by a sequence of regulatory modifications stopping energetic fund managers from gaming the league tables. What supercharged it was the Covid-19 pandemic which, like elsewhere, stoked a retail investing surge that’s seen thousands and thousands of latest younger day merchants pile into Indian equities by way of on-line apps. Their