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Opinions expressed by Entrepreneur contributors are their very own.
Whereas in-person occasions have been largely non-existent over the previous 12 months, the world is opening again up and eagerly on the lookout for alternatives to attach in individual once more.
Although persons are most enthusiastic about this in-person side of the longer term following a 12 months of lockdowns, there’s an excellent greater alternative that may go unnoticed by most entrepreneurs: leveraging digital and hybrid occasions to extend consciousness, model loyalty and income. I personally see digital and hybrid occasions starting to play a job that brings some great benefits of digital programs, video advertising and communities all into one powerhouse advertising channel.
However as a way to do this, it’s important to first perceive how the trade has not too long ago modified, how these modifications create alternatives after which additionally how one