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The idea of knowledge literacy didn’t exist after I began my profession in advertising within the mid-Nineteen Nineties. We had few advertising channels, all of which had been offline, and we needed to observe them manually in spreadsheets. We distributed results in our gross sales staff on a floppy disk. We despatched coupons to prospects, and on daily basis I needed to go to the mailbox to see which coupons got here again stuffed out. As scarce because it was, information was nonetheless extraordinarily vital again then.
As we speak, entrepreneurs have entry to an enormous quantity of knowledge via a number of channels, each offline and on-line. New channels are always rising, and every turns into its personal information observe. Nevertheless, all of that information goes into completely different functions and methods, making it