August 2, 2021


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Opinions expressed by Entrepreneur contributors are their very own.


In recent times, video advertising and marketing exploded in recognition and proved how precious it may be within the B2B sphere. In line with statistics, 70% of entrepreneurs in 2021 consider that movies confirmed a constructive ROI.

What’s B2B video advertising and marketing?

B2B video advertising and marketing is part of content material advertising and marketing that entails planning, creating and sharing your content material in video format along with your B2B viewers. These video codecs can embrace social media movies, webcasts, video podcasts, dwell streams and extra.

In line with the aforementioned survey, in creating high-value content material for companies, 24% of entrepreneurs picked coaching movies, 24% selected promo movies, 14% went with demo/explainer movies, 14% chosen dwell streams, 12% went with personalised movies, 10% opted for how-to movies and 2% picked buyer onboarding



The Revenue Tax Division on Friday mentioned it has issued refunds value over Rs 43,991 crore until July 26 within the present fiscal.


It includes private earnings tax refunds of Rs 13,341 crore and company tax refunds of Rs 30,651 crore.





“CBDT points refunds of over Rs 43,991 crore to greater than 21.03 lakh taxpayers between 1st April, 2021 to twenty sixth July, 2021. Revenue tax refunds of Rs 13,341 crore have been issued in 19,89,912 instances & company tax refunds of Rs 30,651 crore have been issued in 1,12,567 instances,” the I-T division tweeted.

(Solely the headline and film of this report could have been reworked by the Enterprise Normal employees; the remainder of the content material is auto-generated from a syndicated feed.)

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7 min learn

Opinions expressed by Entrepreneur contributors are their very own.


Lately, video advertising and marketing exploded in recognition and proved how worthwhile it may be within the B2B sphere. In accordance with statistics, 70% of entrepreneurs in 2021 consider that movies confirmed a optimistic ROI.

What’s B2B video advertising and marketing?

B2B video advertising and marketing is part of content material advertising and marketing that entails planning, creating and sharing your content material in video format together with your B2B viewers. These video codecs can embody social media movies, webcasts, video podcasts, stay streams and extra.

In accordance with the aforementioned survey, in growing high-value content material for companies, 24% of entrepreneurs picked coaching movies, 24% selected promo movies, 14% went with demo/explainer movies, 14% chosen stay streams, 12% went with customized movies, 10% opted for how-to movies and 2% picked buyer onboarding movies.

B2B



Shares of Ind Swift Laboratories slipped 16 per cent to Rs 95 on the BSE in intra-day commerce on Monday after the corporate introduced stoop sale of the Energetic Prescription drugs Components (API) enterprise division on a going concern foundation to PI Industries at an agreed enterprise worth of Rs 1,530 crore.


As of March 31, 2021, the turnover/income of the API enterprise division was at Rs 856.58 crore, which constituted 100 per cent of the corporate’s consolidated turnover/income for the total monetary yr. The online value of the API enterprise division was Rs 298.99 crore as of March 31, 2021.





The rationale for stoop sale is to lift funds to facilitate reimbursement of all current debt publicity of the corporate and making the corporate debt-free. The corporate will utilise the excess funds for strategic acquisitions/investments to boost