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In recent times, video advertising and marketing exploded in recognition and proved how precious it may be within the B2B sphere. In line with statistics, 70% of entrepreneurs in 2021 consider that movies confirmed a constructive ROI.
What’s B2B video advertising and marketing?
B2B video advertising and marketing is part of content material advertising and marketing that entails planning, creating and sharing your content material in video format along with your B2B viewers. These video codecs can embrace social media movies, webcasts, video podcasts, dwell streams and extra.
In line with the aforementioned survey, in creating high-value content material for companies, 24% of entrepreneurs picked coaching movies, 24% selected promo movies, 14% went with demo/explainer movies, 14% chosen dwell streams, 12% went with personalised movies, 10% opted for how-to movies and 2% picked buyer onboarding