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Cindy Krupp has greater than 20 years of expertise in model technique and public relations. The founder and president of Krupp Group sat down with Jessica Abo to share her journey and the way manufacturers can keep related in an ever-changing world.
Jessica Abo: Inform us just a little bit about your profession path.
Cindy Krupp: I used to be the top of communications at Barney’s and left the corporate in 2000 to work with rising manufacturers that had been seeking to outline their model voice and set up themselves within the market.
What has your company achieved to remain related?
Now we have to ensure our purchasers are in every single place. We deal with every communication technique from a 360-degree strategy — a robust media play each in print and digital, figuring out