Opinions expressed by Entrepreneur contributors are their very own.
Everybody’s on social media, however not everyone seems to be on each platform. That’s true for people and it’s additionally true for manufacturers — or not less than it must be.
As a result of all of us have a finite period of time, cash and vitality assets obtainable to advertise our companies, we’ve got to make choices on which platforms are a match and on how we allocate our assets.
TikTok is among the many latest social platforms, particularly for Gen Z. If everybody’s speaking about it, does that imply you and your small business ought to really feel compelled to begin posting and constructing influencer advertising relationships there as properly?
Ask your self these questions as you resolve.
Associated: 5 Important Inquiries to Vet Influencers
1. Is your very best buyer energetic on TikTok?
Who does your model enchantment